Introduction to advertising and promotion management (Record no. 47592)

MARC details
000 -LEADER
fixed length control field 00518nam a2200145 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s0000 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256079722
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823 Bel
245 10 - TITLE STATEMENT
Title Introduction to advertising and promotion management
246 ## - VARYING FORM OF TITLE
Title proper/short title George E. Belch
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 770p. : ill
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 47.95
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5823 Bel 007127 11/30/2022 11/30/2022 MONOGRAPH