Marketing (Fourth edition) (Record no. 50436)

MARC details
000 -LEADER
fixed length control field 00760nam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210326s2015 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077861025
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 Gre
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levy, Micheal
245 10 - TITLE STATEMENT
Title Marketing (Fourth edition)
Statement of responsibility, etc. by Dhruv Grewal, Micheal Levy
250 ## - EDITION STATEMENT
Edition statement Fourth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Education
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 497 pages : illustrations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER BEHAVIOUR
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING RESEARCH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 99.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- AVAILABLE
-- Mar 26, 2021
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415 Gre 750865 11/30/2022 11/30/2022 MONOGRAPH