Marketing plans: how to prepare them, how to use them (Record no. 50493)

MARC details
000 -LEADER
fixed length control field 00977nam a2200229 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1999 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750641169
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Mac
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm H. B
245 10 - TITLE STATEMENT
Title Marketing plans: how to prepare them, how to use them
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford:
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 578[12]p. : ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
490 ## - SERIES STATEMENT
Series statement The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
490 ## - SERIES STATEMENT
Volume/sequential designation Marketing series (London, England). Professional development.
500 ## - GENERAL NOTE
General note "Published in association with the Chartered Institute of Marketing." -Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--PLANNING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 45.00
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.13 Mac 38510 11/30/2022 11/30/2022 MONOGRAPH