The profit impact of marketing strategy project: retrospect and prospects (Record no. 54970)

MARC details
000 -LEADER
fixed length control field 00788nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101109s2004 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780521123457
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Pro
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farris, Paul W
245 14 - TITLE STATEMENT
Title The profit impact of marketing strategy project: retrospect and prospects
Statement of responsibility, etc. edited by Paul W. Farris and Michael J. Moore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge:
Name of publisher, distributor, etc. Cambridge University Press
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 307p.: ill
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGIC PLANNING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moore, Michael J
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- 1
-- AVAILABLE
-- Dec 6, 2010
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.13 Pro 742200 11/30/2022 11/30/2022 MONOGRAPH