Research for marketing decisions -- 5th ed. (Record no. 56302)

MARC details
000 -LEADER
fixed length control field 00795nam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081020s1988 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120307577
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2 Gre
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Green, Paul E
245 10 - TITLE STATEMENT
Title Research for marketing decisions -- 5th ed.
Statement of responsibility, etc. Paul E. Green; Donald S. Tull; Gerald Albaum
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent xii, 784p.: ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 105000.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING -- RESEARCH
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PLANNING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tull, Donald S
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Albaum, Gerald
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- 1
-- AVAILABLE
-- Oct 20, 2008
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022 1 HF 5415.2 Gre 738710 12/02/2024 11/25/2024 11/30/2022 MONOGRAPH