Strategic marketing (Record no. 58533)

MARC details
000 -LEADER
fixed length control field 00719nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070214s1996 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0004990374
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.135 Atk.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Ian
245 10 - TITLE STATEMENT
Title Strategic marketing
246 ## - VARYING FORM OF TITLE
Title proper/short title cases, concepts and challenges
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. HarperCollins
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent x , 283p. : ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--DECISION MAKING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGIC MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Atkinson, John
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- 1
-- AVAILABLE
-- Feb 14, 2007
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5415.135 Atk. 52957 11/30/2022 11/30/2022 MONOGRAPH