Global marketing and advertising: understanding cultural paradoxes. (3rd ed.) (Record no. 75944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01472nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150421s2010 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412970419 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 Mar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke de |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing and advertising: understanding cultural paradoxes. (3rd ed.) |
| Statement of responsibility, etc. | By Marieke De Mooij |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles |
| Name of publisher, distributor, etc. | SAGE Publications |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 323p.: ill. |
| 350 ## - | |
| -- | 80.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING--CROSS-CULTURAL STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR--CROSS CULTURAL STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TARGET MARKETING--CROSS-CULTURAL STUDIES |
| 995 ## - | |
| -- | ANNEX COLLECTION (Main Library) |
| -- | 745017 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 80.00 |
| -- | HF5415.127 Mar |
| -- | 2 |
| -- | AVAILABLE |
| -- | Apr 27, 2015 |
| -- | 745017 |
| -- | Annex Low-Usage Collection |
| 995 ## - | |
| -- | ANNEX COLLECTION (Main Library) |
| -- | 745019 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 80.00 |
| -- | HF5415.127 Mar |
| -- | 4 |
| -- | AVAILABLE |
| -- | Apr 27, 2015 |
| -- | 745019 |
| -- | Annex Low-Usage Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745018 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 80.00 |
| -- | HF5415.127 Mar |
| -- | 3 |
| -- | AVAILABLE |
| -- | Apr 27, 2015 |
| -- | 745018 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745020 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 80.00 |
| -- | HF5415.127 Mar |
| -- | 5 |
| -- | AVAILABLE |
| -- | Apr 27, 2015 |
| -- | 745020 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 745016 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 80.00 |
| -- | HF5415.127 Mar |
| -- | 1 |
| -- | AVAILABLE |
| -- | Apr 27, 2015 |
| -- | 745016 |
| -- | Main Library Open Access Collection |
| 999 ## - | |
| -- | 75944 |
| -- | 75944 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 04/25/2023 | HF5415.127 Mar | 745017 | 04/25/2023 | 1 | 04/25/2023 | MONOGRAPH | ||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 04/25/2023 | HF5415.127 Mar | 745019 | 04/25/2023 | 2 | 04/25/2023 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 04/25/2023 | HF5415.127 Mar | 745018 | 04/25/2023 | 3 | 04/25/2023 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 04/25/2023 | HF5415.127 Mar | 745020 | 04/25/2023 | 4 | 04/25/2023 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 04/25/2023 | HF5415.127 Mar | 745016 | 04/25/2023 | 5 | 04/25/2023 | MONOGRAPH |