Integrated marketing communications. -- 2nd edition. (Record no. 77460)

MARC details
000 -LEADER
fixed length control field 01636nam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100720s2005 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273676458
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123 Pic
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pickton, David
245 10 - TITLE STATEMENT
Title Integrated marketing communications. -- 2nd edition.
Statement of responsibility, etc. by David Pickton and Amanda Broderick
250 ## - EDITION STATEMENT
Edition statement 2nd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, Essex:
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 761 pages : illustrations
350 ## -
-- 0.00
500 ## - GENERAL NOTE
General note Includes Index; Accompanied by CD-ROM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMMUNICATION IN MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Broderick, Amanda
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 0.00
-- 741413
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 0.00
-- HF 5415.123 Pic
-- 1
-- AVAILABLE
-- Aug 9, 2010
-- 741413
-- Main Library Open Access Collection
995 ## -
-- TEXTBOOKS (SB)
-- 0.00
-- 03007826
-- CBU-SCHOOL TEXTBOOK COLLECTIONS
-- 1
-- 0.00
-- SCHOOL TEXTBOOK
-- 2
-- AVAILABLE
-- May 11, 2011
-- Z03007826
-- School Collections
995 ## -
-- TEXTBOOKS (SB)
-- 0.00
-- 03007828
-- CBU-SCHOOL TEXTBOOK COLLECTIONS
-- 1
-- 0.00
-- SCHOOL TEXTBOOK
-- 4
-- AVAILABLE
-- May 11, 2011
-- Z03007828
-- School Collections
995 ## -
-- TEXTBOOKS (SB)
-- 0.00
-- 03007827
-- CBU-SCHOOL TEXTBOOK COLLECTIONS
-- 1
-- 0.00
-- SCHOOL TEXTBOOK
-- 3
-- AVAILABLE
-- May 11, 2011
-- Z03007827
-- School Collections
995 ## -
-- TEXTBOOKS (SB)
-- 0.00
-- 03007830
-- CBU-SCHOOL TEXTBOOK COLLECTIONS
-- 1
-- 0.00
-- SCHOOL TEXTBOOK
-- 6
-- AVAILABLE
-- May 11, 2011
-- Z03007830
-- School Collections
995 ## -
-- TEXTBOOKS (SB)
-- 0.00
-- 03007829
-- CBU-SCHOOL TEXTBOOK COLLECTIONS
-- 1
-- 0.00
-- SCHOOL TEXTBOOK
-- 5
-- AVAILABLE
-- May 11, 2011
-- Z03007829
-- School Collections
999 ## -
-- 77460
-- 77460
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   04/27/2023   HF 5415.123 Pic 741413 04/27/2023 1 04/27/2023 MONOGRAPH
          CBU-SCHOOL TEXT BOOK COLLECTION CBU-SCHOOL TEXT BOOK COLLECTION   04/27/2023   SCHOOL TEXTBOOK Z03007826 04/27/2023 2 04/27/2023 MONOGRAPH
          CBU-SCHOOL TEXT BOOK COLLECTION CBU-SCHOOL TEXT BOOK COLLECTION   04/27/2023   oSCHOOL TEXTBOOK Z03007828 04/27/2023 3 04/27/2023 MONOGRAPH
          CBU-SCHOOL TEXT BOOK COLLECTION CBU-SCHOOL TEXT BOOK COLLECTION   04/27/2023   SCHOOL TEXTBOOK Z03007827 04/27/2023 4 04/27/2023 MONOGRAPH
          CBU-SCHOOL TEXT BOOK COLLECTION CBU-SCHOOL TEXT BOOK COLLECTION   04/27/2023   SCHOOL TEXTBOOK Z03007830 04/27/2023 5 04/27/2023 MONOGRAPH
          CBU-SCHOOL TEXT BOOK COLLECTION CBU-SCHOOL TEXT BOOK COLLECTION   04/27/2023   SCHOOL TEXTBOOK Z03007829 04/27/2023 6 04/27/2023 MONOGRAPH