Basic marketing (Record no. 81016)

MARC details
000 -LEADER
fixed length control field 00821nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120416s1978 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256020485
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 Mac
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Edmund Jerome
245 10 - TITLE STATEMENT
Title Basic marketing
246 ## -
-- a managerial approach
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, ill.
Name of publisher, distributor, etc Irwin
Date of publication, distribution, etc 1978
300 ## - PHYSICAL DESCRIPTION
Extent xix, 767p. : ill.
350 ## -
-- 0.00
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING--MANAGEMENT
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 2
-- 24.95
-- 1
-- AVAILABLE
-- Main Library Open Access Collection
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- 0.00
-- CBU-MAIN LIBRARY (Kitwe)
-- 1
-- 24.95
-- 2
-- AVAILABLE
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   07/14/2023   HF 5415.13 Mac 005609 07/14/2023 1 07/14/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   07/14/2023   HF 5415.13 Mac 005612 07/14/2023 2 07/14/2023 MONOGRAPH