Marketing: concepts and strategies. -- 5th ed. (Record no. 82633)

MARC details
000 -LEADER
fixed length control field 00951nam a2200229 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120924s2006 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 061853203x
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M
245 10 - TITLE STATEMENT
Title Marketing: concepts and strategies. -- 5th ed.
Statement of responsibility, etc. by Sally Dibb; [and others]
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Houghton Mifflin Company
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 878p.: ill.
500 ## - GENERAL NOTE
General note Donated by Counsellor Kang'ombe
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--MANAGEMENT--CASE STUDIES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGIES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dibb, Sally
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 743338
-- CBU-MAIN LIBRARY (Kitwe)
-- HF 5415 Mar
-- 1
-- AVAILABLE
-- Oct 1, 2012
-- 743338
-- Main Library Open Access Collection
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 743339
-- CBU-MAIN LIBRARY (Kitwe)
-- HF 5415 Mar
-- 1
-- AVAILABLE
-- Oct 1, 2012
-- 743339
-- Main Library Open Access Collection
999 ## -
-- 82633
-- 82633
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   09/29/2023   HF 5415 Mar 743338 09/29/2023 1 09/29/2023 MONOGRAPH
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   09/29/2023   HF 5415 Mar 743339 09/29/2023 2 09/29/2023 MONOGRAPH