What's in a brand (Record no. 83108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896nam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120416s0000 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074632019 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 Jon |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Philip John |
| 245 10 - TITLE STATEMENT | |
| Title | What's in a brand |
| 246 ## - | |
| -- | building brand equity through advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Date of publication, distribution, etc. | 1998 |
| 350 ## - | |
| -- | 0.00 |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 0.00 |
| -- | 732841 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 1 |
| -- | 25.00 |
| -- | HF 5415.3 Jon |
| -- | 1 |
| -- | AVAILABLE |
| -- | Jul 6, 2006 |
| -- | 029636 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | MAIN LIBRARY OPEN ACCESS |
| -- | 0.00 |
| -- | 732839 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 2 |
| -- | 25.00 |
| -- | HF 5415.3 Jon |
| -- | 2 |
| -- | AVAILABLE |
| -- | Jul 6, 2006 |
| -- | 029638 |
| -- | Main Library Open Access Collection |
| 995 ## - | |
| -- | ANNEX COLLECTION (Main Library) |
| -- | 0.00 |
| -- | 732840 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 3 |
| -- | 25.00 |
| -- | HF 5415.3 Jon |
| -- | 3 |
| -- | AVAILABLE |
| -- | Jul 6, 2006 |
| -- | 029637 |
| -- | Annex Low-Usage Collection |
| 999 ## - | |
| -- | 83108 |
| -- | 83108 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 10/25/2023 | HF 5415.3 Jon | 029636 | 10/25/2023 | 1 | 10/25/2023 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 10/25/2023 | HF 5415.3 Jon | 029638 | 10/25/2023 | 2 | 10/25/2023 | MONOGRAPH | |||||||
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 10/25/2023 | HF 5415.3 Jon | 029637 | 10/25/2023 | 3 | 10/25/2023 | MONOGRAPH |