Brilliant copywriting : how to craft the most interesting and effective copy imaginable (Record no. 86277)

MARC details
000 -LEADER
fixed length control field 00723 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field CBULib
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250721085113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250721b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273727347
040 ## - CATALOGING SOURCE
Language of cataloging English
Transcribing agency CBULib
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5825 Hor
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Horberry, Roger
245 ## - TITLE STATEMENT
Title Brilliant copywriting : how to craft the most interesting and effective copy imaginable
Statement of responsibility, etc / by Roger Horberry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc 2009
Place of publication, distribution, etc Harlow :
300 ## - PHYSICAL DESCRIPTION
Extent xv, 159 pages : illustrations
336 ## - CONTENT TYPE
Source rdacontent
Content type term Text |
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term Unmediated |
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term Volume
Carrier type code nc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 4704
Topical term or geographic name as entry element ADVERTISING COPY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type MONOGRAPH
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library Open Access Collection CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE. General Stacks 07/21/2025 DON-BOOKAID 35.00   HF 5825 Hor 753607 07/21/2025 1 07/21/2025 MONOGRAPH