Advertising concepts and strategies /

By: Berkman, Harold WContributor(s): Gilson, Christopher CPublication details: New York : Random House 1980Description: xxx, 610p. : illISBN: 0394322657Subject(s): MARKETING | ADVERTISING CAMPAIGNSLOC classification: HF 5823 Gil
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5823 Gil (Browse shelf(Opens below)) Available 024893

Bibliography: p. 587-593

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