Advertising: principles and practice

By: Wells, WilliamContributor(s): Moriarty, Sandra E | Burnett, JohnPublication details: Englewood Cliffs, N.J. : FT Prentice-Hall 1995Edition: 3rd edDescription: xxv, 815p. : illISBN: 0137232489Subject(s): ADVERTISING CAMPAIGNSLOC classification: HF 5823 Wel
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5823 Wel (Browse shelf(Opens below)) Available 021458

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