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Brand management

By: Bureau, J. RPublication details: London Macmillan 1983Description: xiii, 250p. : illISBN: 0333319036Other title: planning and controlLOC classification: HF 5415.15 Bur

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Bur (Browse shelf(Opens below))		Available		005641

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Previous	HF 5415.135 Lan Critical path analysis. (2nd ed.)	HF 5415.135 Mas The marketing game!: with student CD-ROM. -- 3rd ed.	HF 5415.15 Bak Product policy and management	HF 5415.15 Bur Brand management	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.15 Dec From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed.	Next

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