Competing against luck : the story of innovation and customer choice BY Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.

By: Duncan, David SContributor(s): Hall, Taddy | Christensen, Clayton M | Dillon, KarenPublication details: New York: Harper Business 2016Description: xix, 262PContent type: text Media type: unmediated Carrier type: volumeISBN: 9780062435613; 0062435612Subject(s): BUSINESS & ECONOMICS--CONSUMER BEHAVIOR | BUSINESS & ECONOMICS--INDUSTRIES--SERVICE | BUSINESS & ECONOMICS--RESEARCH & DEVELOPMENT | CREATIVE ABILITY IN BUSINESS | CUSTOMER SERVICES | SUCCESS IN BUSINESSLOC classification: HD 53 Chr
Contents:
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Summary: Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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Holdings
Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HD 53 Chr (Browse shelf(Opens below)) Available 748831

Includes bibliographical references and index.

Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

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