Consumer behavior. (3rd ed.)
Publication details: New York John Wiley and Sons 1994Edition: 3rd edDescription: xxxii, 746p. : illISBN: 0471599492Subject(s): CONSUMER BEHAVIOUR--UNITED STATES | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.3 Wil| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Wil (Browse shelf(Opens below)) | Available | 727150 |
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| HF 5415.3 Sta Understanding the consumer | HF 5415.3 Tem The focus group | HF 5415.3 Tem The focus group | HF 5415.3 Wil Consumer behavior. (3rd ed.) | HF 5415.3 Wil Behavioural aspects of marketing | HF 5415.3 Wil Behavioural aspects of marketing | HF 5415.3 Zal Consumer behaviour |
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