Contemporary marketing.-- 11th ed. Louis E. Boone, David L. Kurtz; script and narration by Stephen M. Peters [cd-rom]

By: Boone, Louis EContributor(s): Kurtz, David LPublication details: Mason, Ohio Thomson/South-Western 2005Edition: 11th edDescription: 4 CD-ROM (4 3/4 in.)ISBN: 0324192150Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETINGLOC classification: CD/HF 5415 Boo
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
CD/HF 5415 Boo (Browse shelf(Opens below)) Available 20140001

Audio chapter reviews of a text on 4 CD-ROMs. The CDs will work on any audio CD system Contents: Disc one - chapters 1-4; Disc two - chapters 5-10; Disc three - chapters 11-14; Disc four - chapters 15-19

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