Customization choices: consumer product decisions in mass customization environments
Publication details: Rotterdam: TUDelft 2003Description: [xii], 220p.: illISBN: 909016751XSubject(s): BUSINESS | MARKETING--MANAGEMENT--CASE STUDIES | INTERNET | CONSUMER BEHAVIOURLOC classification: HF 5415.32 Vin| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.32 Vin (Browse shelf(Opens below)) | Available | 741215 |
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| HF 5415.32 Szm Understanding the Consumer | HF 5415.32 Tur Urban consumer theory | HF 5415.32 Tur Urban consumer theory | HF 5415.32 Vin Customization choices: consumer product decisions in mass customization environments | HF 5415.35 Sol Marketing: real people, real choices. (5th ed.) | HF 5415.5 Ber Marketing services : competing through quality / | HF 5415.5 Blu Managing service as a strategic profit center |
Accompanied with a CD-ROM [see CBU Reference Librarian]
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