Digital marketing strategy: text and cases.

By: Urban, Glen LPublication details: Upper Saddle River, N. J.: Pearson 2004Description: xvii, 195p.: illISBN: 0131831771Subject(s): MARKETING--MANAGEMENT | ELECTRONIC COMMERCE--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.13 Urb
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Urb (Browse shelf(Opens below)) Available 741217

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