European casebook on principles of marketing edited by Jim Saker; Gareth Smith
Publication details: London: Prentice Hall 1997Description: xiv, 258p.: illISBN: 0132276534ISSN: 0132276534Subject(s): MARKETING--EUROPE--CASE STUDIES | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.12 Eur| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.12 Eur (Browse shelf(Opens below)) | Available | 741204 |
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| HF 5415.1 Sta Systems analysis for marketing planning and control | HF 5415.12 Bro Working the crowd: social media marketing for business | HF 5415.12 Bro Working the crowd: social media marketing for business | HF 5415.12 Eur European casebook on principles of marketing | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12 Hal European marketing: readings and cases |
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