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Global marketing management: changes, challenges and new strategies Kiefer Lee, Steve Carter

By: Lee, KieferContributor(s): Carter, StevePublication details: Oxford Oxford University Press 2005Description: xxxi, 582p.: illISBN: 0199267529Subject(s): MANAGEMENT | STRATEGIC PLANNING | INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENTLOC classification: HD 62.4 Lee

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HD 62.4 Lee (Browse shelf(Opens below))		Available		741206

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Previous	HD 62.4 Int International business: the challenge of global competition.-- 9th ed.	HD 62.4 Kef Global business strategy: a systems approach	HD 62.4 Lan International management behaviour	HD 62.4 Lee Global marketing management: changes, challenges and new strategies	HD 62.4 Mac International and comparative business: foundations of political economies	HD 62.4 Nar Public enterprise management and privatisation --principles and practice of public enterprise management	HD 62.4 Nix Global forces	Next