Global marketing : practical insights & international analysis Carlyle Farrell.
Publication details: Los Angeles: SAGE Publications 2015Description: 347 pages : color illustrationsISBN: 9781446252635; 1446252647; 9781446252642; 1446252639Subject(s): MARKETING | EXPORT MARKETING | Export marketing - Textbooks | Marketing - TextbooksLOC classification: HF 1416 FAROnline resources: Click here for electornic version| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 1416 FAR (Browse shelf(Opens below)) | Available | 747249 |
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| HF 1414 Glo Globalization and firm competitiveness in the Middle East and North Africa Region | HF 1414.5 Dud Exporting | HF 1414.5 Dud Exporting | HF 1416 FAR Global marketing : practical insights & international analysis | HF 1416 Hol Global marketing: a decision-oriented approach. (3rd ed.) | HF 1416 Hol Global marketing: a decision-oriented approach. -- 4th ed. | HF 1416 Hol Global marketing: a decision-oriented approach. -- 4th ed. |
Includes bibliographical references and index.
Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
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