Managerial marketing: policies, strategies, and decisions.
Publication details: Homewood : R. D. Irwin 1973Description: xiv, 490 p. illusISBN: 0256002703Subject(s): MARKETING--MANAGEMENTLOC classification: HF 5415.13 Man| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.13 Man (Browse shelf(Opens below)) | Available | 707810 |
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| HF 5415.13 Mac Marketing plans | HF 5415.13 Mac Marketing plans: how to prepare them, how to use them | HF 5415.13 Mac Marketing plans: how to prepare them, how to use them | HF 5415.13 Man Managerial marketing: policies, strategies, and decisions. | HF 5415.13 Mar Marketing management | HF 5415.13 Mar Marketing management: a cultural perspective | HF 5415.13 Mar Marketing management: a strategic decision-making approach. (5th ed.) |
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