Marketing and the bottom line

By: Ambler, TimPublication details: London Prentice Hall / Financial Times 2003Edition: 2nd edDescription: xiv , 320p. : illISBN: 0273661949Other title: the marketing metrics to pump up cash flowSubject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--MANAGEMENTLOC classification: HF 5415 Amb
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415 Amb (Browse shelf(Opens below)) Available 52990

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