The marketing book. (5th ed.) edited by Michael J. Baker
Publication details: Oxford: Butterworth-Heinemann 2003Edition: 5th edDescription: xxi, 834p. : illISBN: 0750655364Subject(s): MARKETINGLOC classification: HF 5415 Bak| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415 Bak (Browse shelf(Opens below)) | Available | 38545 |
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| HF 5415 All Exhibitions | HF 5415 Amb Marketing and the bottom line | HF 5415 Bak Marketing | HF 5415 Bak The marketing book. (5th ed.) | HF 5415 Bec Foundations of marketing | HF 5415 Bec Foundations of marketing | HF 5415 Beh Behavioral and management science in marketing |
Includes bibliographical references
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