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Marketing: concepts and strategies

By: Ferrell, O. CContributor(s): Pride, William MPublication details: Boston: Houghton Mifflin Co 1991Edition: 7th.edDescription: Various paginationISBN: 0395433584Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETINGLOC classification: HF 5415 Pri

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Holdings
Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415 Pri (Browse shelf(Opens below))		Available		000404

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Previous	HF 5415 Pie Market-led strategic change: making marketing happen in your organisation	HF 5415 Pie Market-led strategic change: transforming the process of going to market	HF 5415 Pie Market-led strategic change: transforming the process of going to market	HF 5415 Pri Marketing: concepts and strategies	HF 5415 Pro The marketing casebook	HF 5415 Pro Problems in marketing	HF 5415 Pro Problems in marketing	Next

Includes index.

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