Marketing database analytics: transforming data for competitive advantange. by Andrew D. Banasiewick.
Publication details: New York Routledge 2013Description: xiv, 376p.: illISBN: 9780415657884Subject(s): MARKETING -- DATABASES | DATABASE MANAGEMENT | MARKETING -- DATA PROCESSINGLOC classification: HF 5415.125 Ban| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.125 Ban (Browse shelf(Opens below)) | Available | 746026 |
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| HF 5415.123 Pic Integrated marketing communications. -- 2nd edition. | HF 5415.123 SHI Advertising, promotion, and supplemental aspects of integrated marketing communications. | HF 5415.124 Inf Making a business of information | HF 5415.125 Ban Marketing database analytics: transforming data for competitive advantange. | HF 5415.125 Jef Public relations for marketing management | HF 5415.125 Lea Market analysis | HF 5415.126 Ind Industrial networks |
Includes an index.
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