Marketing: real people, real choices. (5th ed.) Michael R. Solomon; Greg W. Marshall, Elnora W. Stuart
Publication details: Upper saddle River, N. J.: Prentice Hall 2008Edition: 5th edDescription: xxx, 608p.: illISBN: 0132299208Subject(s): MARKTING--VOVATIONAL GUIDANCE | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.35 Sol| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.35 Sol (Browse shelf(Opens below)) | Available | 741242 |
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| HF 5415.32 Tur Urban consumer theory | HF 5415.32 Tur Urban consumer theory | HF 5415.32 Vin Customization choices: consumer product decisions in mass customization environments | HF 5415.35 Sol Marketing: real people, real choices. (5th ed.) | HF 5415.5 Ber Marketing services : competing through quality / | HF 5415.5 Blu Managing service as a strategic profit center | HF 5415.5 Can Keeping customers for life |
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