The SAGE handbook of advertising edited by Gerald J. Tellis, Tim Ambler
Publication details: London SAGE Publications 2007Description: xvi, 491p.: illISBN: 9781412918862Subject(s): ADVERTISING CAMPAIGNS | ADVERTISING--HANDBOOKS, MANUALS, ETCLOC classification: HF 5823 Sag| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5823 Sag (Browse shelf(Opens below)) | Available | 740532 |
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| HF 5823 Ray Advertising and communication management | HF 5823 Ray Advertising and communication management | HF 5823 Rus Kleppner's advertising procedure | HF 5823 Sag The SAGE handbook of advertising | HF 5823 Wel Advertising: principles and practice | HF 5825 Ali Copywriting | HF 5825 Bly The copywriter's handbook: a step-by-step guide to writing copy that sells |
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