Understanding marketing: study guide for marketing... (2nd ed.)

By: Pride, William MContributor(s): Ferrell, O. CPublication details: Dallas Houghton Mifflin 1980Edition: 2nd edDescription: vi, 277p. : illISBN: 0395281636Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--HANDBOOKS, MANUALS, ETCLOC classification: HF 5415.13 Pri
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