Corporate communication: a guide to theory & practice. (4th ed.) Joep Cornelissen

By: Cornelissen, JoepPublication details: Los Angeles: SAGE Publications 2014Edition: 4th editionDescription: xxi, 294 p.: illISBN: 9781446274958Subject(s): BUSINESS COMMUNICATION | COMMUNICATION IN MANAGEMENTLOC classification: HD 30.3 Cor
Contents:
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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Holdings
Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HD 30.3 Cor (Browse shelf(Opens below)) Withdrawn 747556
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HD 30.3 Cor (Browse shelf(Opens below)) Available 747081
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HD 30.3 Cor (Browse shelf(Opens below)) Available 747082
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HD 30.3 Cor (Browse shelf(Opens below)) Withdrawn 747555

Previous edition: 2011. Includes bibliographical references and index.

Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

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