Cases in promotional strategy

By: Talarzyk, W. WayneContributor(s): Engel, James FSeries: The Irwin series in marketingPublication details: Homewood, [Ill.] R.D. Irwin 1984Edition: rev. edDescription: x, 282p. : illISBN: 0256031002Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | Marketing - Case studies | ADVERTISING--CASE STUDIESLOC classification: HF 5415 Eng
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415 Eng (Browse shelf(Opens below)) 1 Available 000353
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415 Eng (Browse shelf(Opens below)) 2 Available 000352
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415 Eng (Browse shelf(Opens below)) 3 Available 000354
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415 Eng (Browse shelf(Opens below)) 4 Available 000355

Includes index.

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