Consumer behaviour: concepts and applications. -- 4th ed. David L. Loudon; Albert J. Della Bitta
Publication details: New York: McGraw-Hill 1993Edition: 4th edDescription: xxiii, 788p.: illISBN: 0070387672Subject(s): CONSUMER BEHAVIOUR | MARKETING--MANAGEMENT--CASE STUDIES | CONSUMER BEHAVIOUR--UNITED STATES--CASE STUDIESLOC classification: HF 5415.3 Lou| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
MONOGRAPH
|
CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Lou (Browse shelf(Opens below)) | 1 | Available | 741202 | ||
MONOGRAPH
|
CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Lou (Browse shelf(Opens below)) | 2 | Available | 000151 |
Browsing CBU-MAIN LIBRARY, KITWE. shelves Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
No cover image available |
|
||
| HF 5415.3 Jac Brand loyalty measurement and management | HF 5415.3 Jon What's in a brand | HF 5415.3 Jon What's in a brand | HF 5415.3 Lou Consumer behaviour: concepts and applications. -- 4th ed. | HF 5415.3 Lou Consumer behaviour: concepts and applications. -- 4th ed. | HF 5415.3 Rey Consumer behaviour | HF 5415.3 Sch Consumer behavior. -- 8th ed. |

MONOGRAPH
There are no comments on this title.