Marketing: principles and perspectives
Publication details: Boston: McGraw-Hill Companies 2004Edition: 4th edDescription: xi,596p.: illISBN: 0072539097Subject(s): MARKETING--UNITED STATES | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.1 Bea| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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| HF 5415 Sta Fundamentals of marketing | HF 5415 Wil The management of marketing | HF 5415.1 Bea Marketing: principles and perspectives | HF 5415.1 Bea Marketing: principles and perspectives | HF 5415.1 Dom Marketing in a regulated environment | HF 5415.1 Ted New and improved | HF 5415.1263 Bre Business-to-business marketing.-- 2nd ed. |

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