Examining the determinants of brand equity in the Zambian retail banking industry / by Tukiya Tambatamba
Language: English Publication details: Kitwe: Copperbelt University, 2022Description: xi, 68 pages : illustrationsContent type: Text | Media type: Unmediated | Carrier type: VolumeSubject(s): BRANDS | BRAND EQUITY | BRANDING (MARKETING) | BANKING | RETAIL BANKINGLOC classification: CBU-PG THESIS/TAM| Item type | Home library | Collection | Shelving location | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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UNIVERSITY COLLECTION
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CBU-MAIN LIBRARY, KITWE. | Special Collections | Special Collections | CBU-PG THESIS/TAM (Browse shelf(Opens below)) | 1 | Available | B84062 |
includes bibliographical references and appendices
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