Normal view MARC view ISBD view

An evaluation of the effect of marketing mix strategies on profitability of small and medium enterprises in Zambia / by Tricilla Nkatya Silanda

By: Silanda, Tricilla Nkatya Language: English Publication details: Kitwe : Copperbelt University, 2023Description: ix, 62 pages : illustrationsContent type: Text | Media type: Unmediated | Carrier type: VolumeSubject(s): MARKETING MIX STRATEGIES | SMALL SCALE MEDIUM ENTERPRISE - ZAMBIA | SMEs--ZAMBIA | KASAMA DISTRICTLOC classification: CBU-PG THESIS/SIL

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Copy number	Status	Date due	Barcode
UNIVERSITY COLLECTION	CBU-MAIN LIBRARY, KITWE.	Special Collections	Special Collections	CBU-PG THESIS/SIL (Browse shelf(Opens below))		1	Available		B84153

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	CBU-PG THESIS/CHI Soap making using cheap and readily available ingredients	CBU-PG THESIS/CHI An assessment of factors that affect the adoption of mobile money services in Zambia-the case of Chongwe district	CBU-PG THESIS/MWE Exploring the effect of product modification on consumer buying behaviour: a case of consumers for onga mchuzi	CBU-PG THESIS/SIL An evaluation of the effect of marketing mix strategies on profitability of small and medium enterprises in Zambia	CBU-PG THESIS/MWE Evaluating levels of job satisfaction among employees in the banking sector - evidence from Lusaka district	CBU-PG THESIS/HAN An investigation on the effect of a pandemic on revenue collection, the case of Covid-19 and Zambia revenue authority (ZRA)	CBU-PG THESIS/MUM Grade 12 learners experiences and perceptions towards virtual laboratories in learning of experimental physics during Covid-19 school closure	Next

includes bibliographical references and appendices

There are no comments on this title.

to post a comment.