Jefkins, Frank <br/><br/>
Advertising. -- 4th ed. 
Frank Jefkins; Daniel Yadin 
 - 4th ed. 
 - Harlow, England  Financial Times/Prentice Hall  2000 
 - xxi, 394p.; ill. 
<br/><br/><label>ISBN: </label>0273634356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5821 JEF