TY  - BOOK
AU  - Jefkins, Frank
AU  - Yadin, Daniel
TI  - Advertising. -- 4th ed
SN  - 0273634356
AV  - HF 5821 JEF 
PY  - 2000///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - ADVERTISING CAMPAIGNS
ER  -