Wright, John Sherman <br/><br/>
Advertising. (4th ed.) 
 John S.Wright 

 - 4th.ed 
 - New York:  McGraw-Hill  1977 
 - xii, 769p. 
<br/><br/><label>ISBN: </label>0070720673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5823 Adv