Ferrier, Adam <br/><br/>
The advertising effect: how to change behaviour 
by Adam Ferrier and Jennifer Fleming  
 - Oxford:  Oxford University Press  2014 
 - xix, 234p.: ill. 
<br/><br/><label>ISBN: </label>9780195593921 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--PSYCHOLOGICAL ASPECTS<br/>INFLUENCE (PSYCHOLOGY)<br/>CONSUMER BEHAVIOR<br/>BRANDING (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF 5822 Fer