TY  - BOOK
AU  - Ferrier, Adam
TI  - The advertising effect: how to change behaviour
SN  - 9780195593921
AV  - HF 5822 Fer 
PY  - 2014///
CY  - Oxford
PB  - Oxford University Press
KW  - ADVERTISING--PSYCHOLOGICAL ASPECTS
KW  - INFLUENCE (PSYCHOLOGY)
KW  - CONSUMER BEHAVIOR
KW  - BRANDING (MARKETING)
ER  -