Shimp, Terence A <br/><br/>
Advertising, promotion, and supplemental aspects of integrated marketing communications. 
Terence A. Shimp 
 - 6th ed. 
 - Mason, Ohio  South Western  2003 
 - xxi, 650p.: ill. 
<br/><br/><label>ISBN: </label>0030352711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5415.123 SHI