TY  - BOOK
AU  - Fitz-Roy, Peter T
TI  - Analytical methods for marketing management
AV  - HF 5415.13 Fit 
PY  - 1976///
CY  - Tokyo
PB  - McGraw-Hill Kogakusha
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -