Simwanza, Edward <br/><br/>
Appreciation and adoption of the marketing concept by manufacturers 
 the case of consumer-product manufacturers in Zambia 
thesis supervised by Malanda, P. 
 - Kitwe  Copperbelt University School of Business  1997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>THESIS/STUDENT