TY  - BOOK
AU  - Daka, Arthur Kavunga
TI  - An assessment of the effectiveness of the current Route to Market Models of Zambian consumer goods companies: a case of Zambian Breweries PLC
AV  - CBU-PG THESIS/DAK 
PY  - 2014///
CY  - Kitwe
PB  - Copperbelt University
KW  - PHYSICAL DISTRIBUTION OF GOODS
KW  - BUSINESS LOGISTICS
KW  - CONSUMER GOODS
KW  - MARKETING CHANNELS--MANAGEMENT
KW  - WHOLESALE TRADE--ZAMBIA
N1  - Bibliography
ER  -