TY  - BOOK
AU  - Dann, Susan
TI  - Australian and new zealand supplement to accompany advertising and promotion:an integrated marketing communications perspective
SN  - 9780074710319
AV  - HF 5415.123 Dan 
PY  - 2001///
CY  - Australia
PB  - McGraw-Hill
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - COMMUNICATION IN MARKETING
ER  -