McCarthy, Edmund Jerome <br/><br/>
Basic marketing 

 - 4th ed. 
 - Homewood. Ill.  Irwin  1986 
 - xv, 891p. : ill. 
<br/><br/><label>ISBN: </label>0256037256 
<br/><br/><label>LC Class. No.: </label>HF 5415 Mac