Perreault, William D <br/><br/>
Basic marketing: a global-managerial approach. 
William D Perreault; E Jerome McCarthy 
 - 15th ed. 
 - New York  McGraw-Hill  2005 
 - xli, 792p. variant pagings.;ill. 
<br/><br/><label>ISBN: </label>007111176X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Per