TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, E Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 007111176X
AV  - HF 5415.13 Per 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -